Innovation Super Session

Powering the Work Behind Great Customer Experiences - SS10

Closed captions in English, French, and German can be accessed in the video player.

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About the session

Delivering on customer demands today and tomorrow requires careful orchestration behind the scenes to focus marketers on the right work, accelerate their performance, and facilitate change on a dime. In this session, original research from Workfront’s 2021 State of Work report and first-hand accounts from marketing leaders will reveal the biggest technology challenges for digital workers, and how a Marketing System of Record can empower them to deliver great customer experiences.

Track: Collaborative Work Management

Technical Level: General Audience

Presentation Style: Thought Leadership

Session Type: Innovation Super Session

Audience Type: Advertiser, Business Analyst, Campaign Manager, Creative Leader, Database Marketing Manager, Email Marketer, Marketing Executive, Mobile Marketer, Publisher, Channel Marketer, Content Marketer, Data Scientist, Social Marketer, Web Marketer, Operations/COO, Project Manager, UX/UI/Web Designer

Business Type: B2B, B2C, SMB

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Customer Success Presented by Hoodoo Digital

Lumen succeeds with Workfront & Adobe Experience Manager

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