Segment Tuner Sneak - GS3-6
Closed captions in English, French, and German can be accessed in the video player.
About the session
Fan Du shows how Segment Tuner can identify audiences created in Adobe software that rely on inaccurate data (like invalid emails) or could be enhanced and expanded with additional attributes (like a broader age group). Previously, marketers have had to do this manually, one audience at a time. With artificial intelligence, this can now be done automatically and at scale.
Track: Analytics, Insights, and Activation, Adobe Experience Platform
Technical Level: General Audience
Session Type: Keynotes & Sneaks
Audience Type: Advertiser, Business Analyst, Campaign Manager, Digital Analyst, Digital Marketer, Email Marketer, Mobile Marketer, Publisher, Segmentation Specialist, Audience Strategist, Channel Marketer, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer, Web Analyst
Business Type: B2B, B2C, SMB
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