Telstra Accelerates Data-Driven Personalisation - AI105
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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Head of Digital Optimisation, Telstra
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Senior Product Manager / Regional Evangelist, Adobe
Session Materials
About the session
Telstra is unlocking the power of data to drive richer and more relevant experiences. To scale your personalization efforts, creating the right digital data foundation is of utmost importance. Learn why you must measure and continuously experiment to improve performance. Hear how Telstra achieved results and scale by leveraging Adobe AI features along with in-house models.
Track: Personalization
Industry Focus: Telecommunications
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Digital Analyst, Digital Marketer, Optimization Manager
Business Type: B2C
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Tools & resources
Customer Success Presented by Accenture
How NatWest delivers best-in-class digital banking journeys
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