The Conversion Jackpot: Enabling Real-Time Data for Success - S856

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About the session

Driving compelling, real-time experiences at scale within highly regulated industries is challenging due to the stringent marketing and advertising restrictions and constantly changing nature of consumer behavior. See how Sisal, Italy’s premiere online gambling provider, was faced with the challenge of using real-time data to provide the personalized customer experiences needed to increase conversion and build trust, loyalty, and growth.

Learn how together with Deloitte Digital, Sisal utilized the full Adobe stack to:

  • Build a flexible architecture based on Adobe Experience Platform that orchestrates journeys across online and offline channels
  • Create a new online gambling experience with real-time customer profiles, continuous intelligence, and actionable insights
  • Strengthen customer trust and manage data privacy and security in a single solution

Track: Analytics, Insights, and Activation, Personalization, Adobe Experience Platform, Campaign Management, Content Creation, Digital Commerce

Industry Focus: Commerce, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, Media & Entertainment, Professional Services, Retail, Travel & Hospitality

Technical Level: Intermediate to Advanced

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Business Analyst, Campaign Manager, Creative Leader, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Segmentation Specialist, Audience Strategist, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager, Web Marketer, Commerce Marketer, Web Analyst, Operations/COO, Project Manager, UX/UI/Web Designer

Business Type: B2C

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Customer Success Presented by Metric Partners Consulting, LLC

Web analytics, testing, and consumer data drive success for Homepoint