The Marketer’s Manual: Small Steps Toward Big Wins - S409

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About the session

Dixons Carphone is a leading omnichannel retailer of technology products and services operating through 932 stores and 16 websites in eight countries. With the right technology and datasets as a strong foundation for its digital transformation, the company was able to zero in on its customers’ needs, engaging with them across every touchpoint and throughout the entirety of their technology’s lifecycle.

Learn how Dixons Carphone made small steps toward big wins by:

  • Implementing a customer-first mindset in the organization
  • Creating key moments in every customer journey
  • Augmenting digital interactions with in-store expert advisors online through its ShopLive service

Track: Campaign Management

Industry Focus: Retail

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Campaign Manager, Digital Marketer, Email Marketer, Channel Marketer

Business Type: B2C

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