The Modern Creative Tech Stack - S523

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About the session

Today’s content needs are very different than the past — and there is a lot we can learn from the history of design and production methods to understand what it takes to make great content at scale. Modern creative teams are retooling themselves to support the rapid evolution of content design and distribution, but they’re looking for the right tech. And Adobe has great solutions for planning, creating, and distributing content and assets at scale. Hear from Adobe Chief Creative Director Steve Gustavson and Group Studio Operations Manager Creighton McEwen about how Adobe’s own in-house Studio team manages to create content at scale by stacking the tech.

In this session, learn:

  • How creative and content roles have evolved
  • The content goals that creative teams are given
  • How a creative tech stack makes it all possible

Track: Content Creation

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Advertiser, Creative Leader, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Channel Marketer, Content Marketer, Social Marketer, Web Marketer

Business Type: B2B

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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