Workfront: Enter the Age of Digital Operations - S272
Closed captions in English, French, and German can be accessed in the video player.
Managing Director, Zee Jay Digital
Director of Digital Solutions, Zee Jay Digital
About the session
In 2021, 60% of enterprises will invest in digital employee experiences, transforming relationships between employers and employees. As technology has unified the customer experience, it’s now unifying operational silos – marketing ops, e-comm, sales ops, and IT/PMO. Today, the key to success is how you orchestrate “work” to become a digital business. Hear from the digital and marketing operations experts at Zee Jay Digital how Adobe’s acquisition of Workfront makes this possible.
- Characteristics of digital operations and digital employee experiences
- Core Workfront capabilities: alignment across teams, financial management, resource management, content review, workflow, and integration
- Reference architectures for Workfront + Adobe
Track: Adobe Experience Platform, Campaign Management, Content Creation, Collaborative Work Management
Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale
Technical Level: General Audience
Presentation Style: Thought Leadership
Session Type: Session
Audience Type: Business Analyst, Campaign Manager, Creative Leader, Digital Analyst, Email Marketer, Marketing Executive, Channel Marketer, Content Marketer, Project Manager
Business Type: B2B
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Tools & resources
Adobe CampaignLearn more
Adobe Creative CloudLearn more
Adobe Experience ManagerLearn more
Adobe WorkfrontLearn more
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