Workfront: Enter the Age of Digital Operations - S272

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About the session

In 2021, 60% of enterprises will invest in digital employee experiences, transforming relationships between employers and employees. As technology has unified the customer experience, it’s now unifying operational silos – marketing ops, e-comm, sales ops, and IT/PMO. Today, the key to success is how you orchestrate “work” to become a digital business. Hear from the digital and marketing operations experts at Zee Jay Digital how Adobe’s acquisition of Workfront makes this possible.

Learn about:

  • Characteristics of digital operations and digital employee experiences
  • Core Workfront capabilities: alignment across teams, financial management, resource management, content review, workflow, and integration
  • Reference architectures for Workfront + Adobe

Track: Adobe Experience Platform, Campaign Management, Content Creation, Collaborative Work Management

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale

Technical Level: General Audience

Presentation Style: Thought Leadership

Session Type: Session

Audience Type: Business Analyst, Campaign Manager, Creative Leader, Digital Analyst, Email Marketer, Marketing Executive, Channel Marketer, Content Marketer, Project Manager

Business Type: B2B

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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