We’ve seen unprecedented shifts in the balance between digital and physical worlds, and global interdependence of supply chains has risen to mass awareness. The death of the cookie has accelerated the need for first-party data. Homebody economics and an empathetic approach to consumption continue to rise. This, coupled with customer expectations and behavior changes toward value-driven thinking, has fast-tracked transformation across the world. The confluence of marketing, data and governance, experience, and supply chain has become the new CX battleground.
In this session, we explore:
- The CX evolution and the pivots for how we market and message our products and services
- How to build long-term relationships with customers
- How brands can thrive in the current time and beyond