How to Build a 10x-Analytics Company - S106

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How data-informed is your company outside of your analytics team? While it’s comparatively easy for a large brand to build a proficient analytics team, scaling data-driven decision-making to a global corporation is a completely different game. The potential is limitless, but the pitfalls are numerous. Analytics Rock Star, Till Buettner, and Analytics Champion, Frederik Werner, share their mutual success stories with actionable firsthand insights from decades of analytics practice with companies and teams of all sizes. They give you vital details on how you can finally make full use of your analytics investment, covering each step from strategy, implementation, and reporting to stakeholder enablement.

Learn about:

  • Formalizing the vital mindset within your analytics team to allow scalability across the whole company
  • Making the right decisions along the complete value creation chain at every stage of your analytics projects
  • Defining and measuring success within your analytics team to bring facts to an oftentimes emotional discussion

Track: Analytics for Customer Journeys

Session Type: Session

Technical Level: Intermediate, Advanced

Presentation Style: Tips & Tricks

Audience Type: Digital Analyst, Digital Marketer, Data Scientist, Web Analyst

Industry Focus: Automotive, Consumer Goods, Financial Services & Insurance, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality

Business Type: B2B, B2C

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