How Virgin Atlantic Heightened Its Cross-Channel Marketing - S715
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Principal CSM, EMEA, Adobe
Marketing Technology Specialist, Virgin Atlantic
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ABOUT THE SESSION
What do you do when you have to engage customers more regularly and personalized while having a marketing team a fraction of the usual size? Join Tom Nowell, customer data and market database manager, to hear how Virgin Atlantic integrates Adobe Campaign Classic with Adobe Experience Cloud, increasing speed to market and helping non-technical users build campaigns without needing a developer.
Get inspired to:
- Improve email authoring through integration of Adobe Campaign and Adobe Experience Manager
- Personalize cross-channel journeys through integration of Campaign with Adobe Analytics, Adobe Target, and Adobe Audience Manager
Track: Omnichannel Marketing and Optimization
Session Type: Session
Technical Level: Beginner, Intermediate
Presentation Style: Case/Use Study
Audience Type: Business Analyst, Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, Marketing Executive, Segmentation Specialist, Audience Strategist, Channel Marketer, Project Manager
Industry Focus: Financial Services & Insurance, Media & Entertainment, Retail, Travel & Hospitality
Business Type: B2C
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