T-Mobile: Achieving Customer Personalization at Scale - S312

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T-Mobile has been in the midst of a digital transformation journey to deliver best-in-class omnichannel experiences for their customers. This journey first began with moving their applications to Adobe Experience Manager in the cloud to break down content siloes and reduce infrastructure costs. As they set their sights on their next goal—personalization at scale—they realized they needed to streamline the way they created and delivered experiences. This required both simplifying their web architecture as well as developing a more modernized and agile way of working. Learn more about the key elements in T-Mobile’s journey toward achieving personalization at scale.
Key takeaways:

  • Transforming siloed teams to cross-functional powerhouses
  • Delivering content at scale by building a multi-tenant global library approach in Adobe Experience Manager
  • Unlocking personalization by leveraging Experience Fragments in Adobe Target

Track: Content Management for Personalized Experiences

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Developer, IT Architect, IT Executive, Marketing Executive, Channel Marketer, Content Marketer, Web Marketer, Product Manager, Project Manager

Industry Focus: High Tech, Media & Entertainment

Business Type: B2B, B2C

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KIA: Movement That Inspires

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