T-Mobile: Achieving Customer Personalization at Scale - S312
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SPEAKERS
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Director of Digital Business Management, T-Mobile
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Director, Digital Experience Operations, T-Mobile
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ABOUT THE SESSION
T-Mobile has been in the midst of a digital transformation journey to deliver best-in-class omnichannel experiences for their customers. This journey first began with moving their applications to Adobe Experience Manager in the cloud to break down content siloes and reduce infrastructure costs. As they set their sights on their next goal—personalization at scale—they realized they needed to streamline the way they created and delivered experiences. This required both simplifying their web architecture as well as developing a more modernized and agile way of working. Learn more about the key elements in T-Mobile’s journey toward achieving personalization at scale.
Key takeaways:
- Transforming siloed teams to cross-functional powerhouses
- Delivering content at scale by building a multi-tenant global library approach in Adobe Experience Manager
- Unlocking personalization by leveraging Experience Fragments in Adobe Target
Track: Content Management for Personalized Experiences
Session Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: Developer, IT Architect, IT Executive, Marketing Executive, Channel Marketer, Content Marketer, Web Marketer, Product Manager, Project Manager
Industry Focus: High Tech, Media & Entertainment
Business Type: B2B, B2C
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