Content Strategy and Architecture: Design to Drive Velocity - S305

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The role of content strategy in today’s digital ecosystem has never been more convoluted ... or important. Because content is inextricably linked with code, how it’s defined must evolve. Explore a modern paradigm for content strategy with emphasis on one of the most misunderstood areas: content architecture. Through workflows, permissions, and authoring models, learn how content architecture is a crucial part of the infrastructure needed to achieve content velocity.

Join us to discuss:

  • The interwoven systems of content strategy – UX, architecture, marketing, and editorial practices – and how these areas align to Adobe products
  • What the main elements of content architecture consist of within your digital ecosystem
  • Why content architecture and a holistic view of strategy are critical to content velocity

Track: Content Management for Personalized Experiences

Session Type: Session

Technical Level: General Audience

Presentation Style: Tips & Tricks

Audience Type: Creative Leader, Developer, Digital Marketer, IT Architect, IT Executive, Publisher, Content Marketer

Business Type: B2B, B2C

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Experienced Partners Delivering Next-Gen Customer Experience

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