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Sr. Product Manager, Adobe
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Session Materials
The role of content strategy in today’s digital ecosystem has never been more convoluted ... or important. Because content is inextricably linked with code, how it’s defined must evolve. Explore a modern paradigm for content strategy with emphasis on one of the most misunderstood areas: content architecture. Through workflows, permissions, and authoring models, learn how content architecture is a crucial part of the infrastructure needed to achieve content velocity.
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Track: Content Management for Personalized Experiences
Session Type: Session
Technical Level: General Audience
Presentation Style: Tips & Tricks
Audience Type: Creative Leader, Developer, Digital Marketer, IT Architect, IT Executive, Publisher, Content Marketer
Business Type: B2B, B2C
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