Data Responsibly: Stewardship in Regulated Times - S110

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Being responsible for the privacy and security of your business data is a weighty role, especially in a world of ever-increasing regulations. Learn about the latest tools to responsibly manage your data across Adobe Analytics and CJA, from deleting and editing existing data, to labeling and enforcing data usage. Also, get a glimpse into our preparations of CJA for healthcare.
In this session: 

  • Take a deep dive on removing and editing Analytics data with the Data Repair API
  • Learn how to label data and enforce marketing actions in CJA using DULE
  • Get a preview for HIPAA readiness in CJA for healthcare

Track: Analytics for Customer Journeys

Session Type: Session

Technical Level: General Audience

Presentation Style: Tips & Tricks

Audience Type: Business Analyst, Digital Analyst, IT Architect, Marketing Executive, Web Marketer, Web Analyst

Industry Focus: Financial Services & Insurance, Government, Healthcare/Lifesciences

Business Type: B2B, B2C

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