At some point in your marketing operations career, you’ll likely be faced with inheriting an existing Marketo Engage instance and not knowing where to start. You might find little to no documentation from the previous admin, but as the new admin you are expected to know the ins and outs of the instance and find ways to improve it. Britney Young, Marketo Engage Champion and Marketing Operations manager at McKesson, walks you through the steps that you can take to assess the health of your instance, just like a doctor with a new patient.
You’ll walk away with tips on:
Discussing the instance health history
Physically examining key areas of the instance
How to identify and diagnose problem areas
Developing a treatment plan to improve the current state
Track: B2B Marketing, Omnichannel Marketing and Optimization
Session Type: Session
Technical Level: General Audience
Presentation Style: Tips & Tricks
Audience Type: Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, Segmentation Specialist, Optimization Manager, Operations/COO, Project Manager
Industry Focus: Healthcare/Lifesciences
Business Type: B2B, SMB
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Presented by Shift Paradigm
A Marketing Consultancy that Executes Like an Agency
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