Diagnosing and Treating an Inherited Marketo Engage Instance - S708

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  • Britney Young

    Britney Young

    Marketing Operations Manager, McKesson Corporation


At some point in your marketing operations career, you’ll likely be faced with inheriting an existing Marketo Engage instance and not knowing where to start. You might find little to no documentation from the previous admin, but as the new admin you are expected to know the ins and outs of the instance and find ways to improve it. Britney Young, Marketo Engage Champion and Marketing Operations manager at McKesson, walks you through the steps that you can take to assess the health of your instance, just like a doctor with a new patient.
You’ll walk away with tips on: 

  • Discussing the instance health history 
  • Physically examining key areas of the instance
  • How to identify and diagnose problem areas
  • Developing a treatment plan to improve the current state

Track: B2B Marketing, Omnichannel Marketing and Optimization

Session Type: Session

Technical Level: General Audience

Presentation Style: Tips & Tricks

Audience Type: Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, Segmentation Specialist, Optimization Manager, Operations/COO, Project Manager

Industry Focus: Healthcare/Lifesciences

Business Type: B2B, SMB

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