Digital-First Economy: Strategies and Inspiration for Success - MB7

Closed captions in English, French, and German can be accessed in the video player.

Share this page



Alvaro del Pozo, Adobe VP of International Marketing, explores how to reimagine experiences in the digital-first economy. Jamie Brighton, Adobe director of Experience Cloud Product Marketing, EMEA, and Alex Scott, broadcaster and former Great Britain football player, recap the best advice for using customer experiences to bring success. Join BMW's senior VP of Customer and Brand, Dr. Jens Thiemer, and Christoph Kull, Adobe's managing director of Central Europe, to hear about a company shifting gears for an unrivaled customer experience. Stay tuned for Vivienne Westwood, the British fashion designer who was largely responsible for bringing modern punk into the mainstream. And Lorenzo Bertelli, group marketing director for Prada, shares the game-changing digital transformation of the Prada Group.

Track: Trends and Inspiration

Session Type: Mainstage broadcast

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Marketing Executive

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

More sessions that may interest you

Success starts with Experience League.

Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.