Drive Operational Efficiency and Customer Engagement with Workfront - S212

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SPEAKERS

ABOUT THE SESSION

As the pressure on marketing budgets continues to build, and the need for marketing to justify ROI increases, Marketing Operations is being tasked with redesigning the stack to address key issues for marketers: collaboration and visibility, time to market, and value attribution. Learn how Accenture’s top customers are connecting Adobe Workfront to build repeatable programs that scale engagement, support global efforts, and facilitate growth. 

Key takeaways:

  • The value of a connected stack
  • How to maximize your technology investments
  • Moving from strategy to execution with Adobe Workfront and Marketo

Track: Marketing Workflows and Collaboration

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Business Analyst, Campaign Manager, Marketing Executive, Project Manager

Industry Focus: Professional Services

Business Type: B2B

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