Choosing Relevancy and Respect with Data Collaboration - S407

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SPEAKERS

  • Erin Davis

    Erin Davis

    Principal Product Manager, Identity Service, Adobe

ABOUT THE SESSION

A storm of shifting consumer privacy expectations is driving changes to the technology that marketers rely on.  Customer acquisition workflows, such as cross-device analysis, third-party data-driven segmentation, and offsite retargeting, are endangered as the current cookie and device infrastructure they use erodes. We believe that first-party data collaboration should be one path forward in driving relevant and respectful marketing in this ongoing shift, and we’ll show you the way in which Adobe Experience Platform Segment Match can be used as a tool in your first-party strategy toolbox.

Join us to discuss:

  • Adobe’s strategy on data collaboration
  • The new feature in RT-CDP - Segment Match 

Track: Customer Data Management

Session Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Advertiser, Business Analyst, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Segmentation Specialist, Audience Strategist, Data Scientist, Optimization Manager, Web Marketer

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale

Business Type: B2B, B2C

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Presented by Epsilon Data Management

Epsilon CDP Identity Essentials

By viewing this video, I agree the Adobe family of companies may share my contact information with Epsilon Data Management for marketing purposes. For details see the privacy policy on the Epsilon Data Management sponsor page.

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