Choosing Relevancy and Respect with Data Collaboration - S407
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ABOUT THE SESSION
A storm of shifting consumer privacy expectations is driving changes to the technology that marketers rely on. Customer acquisition workflows, such as cross-device analysis, third-party data-driven segmentation, and offsite retargeting, are endangered as the current cookie and device infrastructure they use erodes. We believe that first-party data collaboration should be one path forward in driving relevant and respectful marketing in this ongoing shift, and we’ll show you the way in which Adobe Experience Platform Segment Match can be used as a tool in your first-party strategy toolbox.
Join us to discuss:
- Adobe’s strategy on data collaboration
- The new feature in RT-CDP - Segment Match
Track: Customer Data Management
Session Type: Session
Technical Level: General Audience
Presentation Style: Thought Leadership
Audience Type: Advertiser, Business Analyst, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Segmentation Specialist, Audience Strategist, Data Scientist, Optimization Manager, Web Marketer
Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale
Business Type: B2B, B2C
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Presented by Epsilon Data Management
Epsilon CDP Identity Essentials
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