Innovation Super Sessions
Customer Journey Analytics: Insights Into the Rest of the Story - SS1
Closed captions in English, French, German, and Japanese can be accessed in the video player.
Sr. Director, Product Marketing, Analytics, Adobe
Chief Data and Analytics Officer, NatWest Group
Principal Evangelist, Analytics & Data Science, Adobe
Adobe AnalyticsStart a free trial Learn more
Adobe Customer Journey AnalyticsStart a free trial Learn more
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ABOUT THE SESSION
It takes only one additional data point to make you rethink your entire understanding about an audience or an experience. If you design personalized customer experiences using just part of the story, you risk wasting precious marketing resources, and you could squander valuable opportunities to interact with your customers. Omnichannel insights – not data – are the building blocks for compelling personalized interactions and provide the critical context needed to deliver on customer expectations in the moments that matter. Join us to learn how to rethink what it means to extract value from data and discover the rest of the story about your customers.
Track: Analytics for Customer Journeys, Customer Data Management, Personalization at Scale
Session Type: Innovation Super Session
Technical Level: General Audience
Presentation Style: Thought Leadership
Audience Type: Advertiser, Business Analyst, Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Channel Marketer, Content Marketer, Data Scientist, Social Marketer, Web Marketer, Project Manager
Presented by Persado
How Charity Water Increased Engagement by 147% with AI
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