Enhancing Personalization in Financial Services - E126
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Digital Industry Strategist, Financial Services Industry, Adobe
Head of Analytics & Platforms, TSB
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ABOUT THE SESSION
Digital channels usage in Financial Services continues to grow, and with this increase in usage, comes an increase in customer expectation. Customers are seeking more meaningful interactions that support their financial wellness and help them with decision-making. Individuals expect content that is relevant to them at the right time in real time, with their privacy and security respected. To achieve this, data and journeys play a more important role than ever.
In this session, we:
- Cover key industry trends linked to personalization
- Touch on key ingredients needed to personalize at scale
- Hear from TSB and how they’re thinking about personalization, the capabilities that they’re developing, results they’ve seen, and tips they have for the industry
Track: Personalization at Scale
Session Type: Session
Technical Level: General Audience
Presentation Style: Thought Leadership
Audience Type: Business Analyst, Campaign Manager, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Segmentation Specialist, Audience Strategist, Content Marketer, Data Scientist, Optimization Manager, Web Marketer, Operations/COO
Industry Focus: Financial Services & Insurance
Business Type: B2C, SMB
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Presented by IBM
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