How Mattel Deployed Workfront Across 10 Brands and 15 Groups - S205

Closed captions in English, French, and German can be accessed in the video player.

Share this page



Barbie, Hot Wheels, Fisher-Price... brands we know and love. For these brands, like many others, Mattel was faced with the challenge of managing projects globally across multiple brands and groups using disparate systems. Hear how Mattel simplified, modernized, and transformed product development and marketing operations by implementing Adobe Workfront.

Key takeaways:

  • Why Mattel chose Adobe Workfront and IBM iX
  • How to manage a global implementation
  • The impact on the way Mattel gets work done

Track: Marketing Workflows and Collaboration

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study, Thought Leadership

Audience Type: Business Analyst, Campaign Manager, Digital Analyst, Marketing Executive, Operations/COO, Project Manager

Industry Focus: Manufacturing

Business Type: B2B, B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

Play button

Presented by IBM

Smarter Personalization with IBM and Adobe

Sign up/Sign in to access

More sessions that may interest you

Success starts with Experience League.

Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.