How to Build a 10x-Analytics Company - S106

Frederik Werner is working as Senior Specialist Digital Analytics for DHL in Germany, with previous most recent engagements with the media and telecommunications industries. He is known best for his award-nominated blog https://www.fullstackanalyst.io where he regularly shares best practices from his more than 10 years of experience in digital analytics, especially with Adobe Analytics and other Adobe Experience Cloud products. As the first European customer of Adobe's brand-new Customer Journey Analytics, he also is remarkably familiar with the Adobe Experience Platform. Having an educational background in Psychology and 15 years of hands-on experience building digital platforms, he is laser-focused on delivering the maximum value by combining analyzed user behavior with cutting-edge technology.

As Head of Web Analytics within the Digital Customer Interaction Department at DHL, Till is responsible for making better decisions by using digital data and analytics. From conceptualizing web analytics to gaining insights for stakeholders, Till and his team provide analytical expertise for DHL. Among other things, this includes measuring all of dhl.com and other DHL touchpoints, analytics implementations, A/B testing, and reporting. With over 15 years of experience in IT environment and digital marketing space, Till has developed intuition in transforming data into storylines. After studying media management and communication design, Till worked for different digital agencies and blue-chip companies as a UX designer and digital analyst.