The Grand Journey: Driving Content Management, Workflow, and UX - S829

Grand Design RV (GDRV), one of the fastest-growing RV manufacturers in the country, saw website traffic surge during the pandemic and were facing a two-fold problem: customers had difficulty locating RV specifications on their website, and their website couldn’t access their specification database. To automate spec delivery and improve their website UX, GDRV adopted several technologies and services: Adobe Experience Manager Sites and Assets, Adobe Workfront, Adobe Project Firefly, Cludo, and Experience Manager as a Cloud Service. GDRV partnered with Hoodoo Digital to evolve workflows and UX using unique rendering technology, custom integrations, and a detailed Workfront+Experience Manager connection. As a result, they improved content velocity, accuracy, and UX while also maximizing operational efficiency. Learn how to:

• Organize asset and content flow by connecting Experience Manager Assets and Sites with Workfront
• Deliver content from distributed sources to Experience Manager to automate, remove redundancies, and create consistent experiences
• Use Experience Manager as a Cloud Service to securely deliver content at scale

Track: Marketing Workflows and Collaboration, Content Management for Personalized Experiences

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study, Thought Leadership

Audience Type: Business Analyst, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Publisher, Content Marketer, Optimization Manager, Web Marketer, Web Analyst, Operations/COO, Project Manager

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale

Business Type: B2B