Track and Optimize Work Across the Marketing Lifecycle - S206

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  • Steve Wirig

    Steve Wirig

    Director of Product Management, Adobe Systems


Organizations lack a consistent model for tracking work across the marketing lifecycle. This makes it virtually impossible for leadership to connect various teams using disparate products and gain visibility into the status and ROI of marketing activities. Steve Wirig shows the future of connecting Adobe Workfront to Adobe Experience Cloud to provide a consistent framework for creating and managing work across the Adobe ecosystem, enabling marketing leaders to combine work and performance data to generate insights into spend and ROI.
Key takeaways:

  • Flexibly organize and structure work
  • Connect work to experience cloud activities
  • Answer key business performance questions

Track: Marketing Workflows and Collaboration

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: IT Architect, Marketing Executive, Operations/COO, Project Manager

Business Type: B2B, B2C

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