Turn It Up to 11! Customer Journey Analytics Tips and Tricks - S102

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Composing insights from data has made you a digital analytics rock star for years, but are you ready to see how Customer Journey Analytics can transform you into an omnichannel rock icon? Come learn from Adobe product manager Trevor Paulsen, who will show you real-world examples of how customers are using CJA to craft omnichannel insights you never imagined were possible. 

Learn about: 

  • Constructing a true cross-channel, cross-device view of your users and their journeys 
  • Fixing and transforming your data on the fly with zero implementation changes 
  • Sharing your amazing insights via the executive mobile app and a brand-spanking new version of Adobe Report Builder 
  • What’s coming to CJA and the future of omnichannel analytics 

Track: Analytics for Customer Journeys

Session Type: Session

Technical Level: Intermediate, Advanced

Presentation Style: Tips & Tricks

Audience Type: Business Analyst, Digital Analyst, Digital Marketer, Data Scientist, Web Analyst

Industry Focus: Automotive, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality

Business Type: B2B, B2C, SMB

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