Enabling Personalization at Scale with a Digital Ecosystem - E845

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  • Baskaran Natarajan

    Baskaran Natarajan

    Head, TCS Interactive-Adobe Business Unit, Tata Consultancy Services

  • Richard George

    Richard George

    Global Head, Integrated Marketing, London Stock Exchange Group (LSEG)


Build meaningful and tailored experiences for your customers with an adaptive digital ecosystem that lets you connect and interact with stakeholders, creating value for all. Learn about how TCS helped LSEG to deliver unparalleled customer experiences by:

  • Building a simplified, scalable digital ecosystem with personalized customer touchpoints
  • Leveraging Adobe cloud solutions effectively for business outcomes
  • Balancing the 3Ps (purpose, profits, personalization) and designing engagements that are purpose-led, sustainable, and inclusive across the customer journey

Track: Analytics for Customer Journeys, Content Management for Personalized Experiences, Personalization at Scale

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Campaign Manager, Creative Leader, Developer, Digital Marketer, Commerce Executive, Content Marketer, Optimization Manager, Social Marketer, Project Manager

Industry Focus: Consulting/Agency, Financial Services & Insurance

Business Type: B2C

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