Enabling Personalization at Scale with a Digital Ecosystem - E845
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SPEAKERS
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Head, TCS Interactive-Adobe Business Unit, Tata Consultancy Services
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Global Head, Integrated Marketing, London Stock Exchange Group (LSEG)
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ABOUT THE SESSION
Build meaningful and tailored experiences for your customers with an adaptive digital ecosystem that lets you connect and interact with stakeholders, creating value for all. Learn about how TCS helped LSEG to deliver unparalleled customer experiences by:
- Building a simplified, scalable digital ecosystem with personalized customer touchpoints
- Leveraging Adobe cloud solutions effectively for business outcomes
- Balancing the 3Ps (purpose, profits, personalization) and designing engagements that are purpose-led, sustainable, and inclusive across the customer journey
Track: Analytics for Customer Journeys, Content Management for Personalized Experiences, Personalization at Scale
Session Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: Campaign Manager, Creative Leader, Developer, Digital Marketer, Commerce Executive, Content Marketer, Optimization Manager, Social Marketer, Project Manager
Industry Focus: Consulting/Agency, Financial Services & Insurance
Business Type: B2C
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