Enabling Personalization at Scale with a Digital Ecosystem - E845
Closed captions in English, French, and German can be accessed in the video player.
Head, TCS Interactive-Adobe Business Unit, Tata Consultancy Services
Global Head, Integrated Marketing, London Stock Exchange Group (LSEG)
Adobe Creative CloudStart a free trial Learn more
Adobe Document CloudStart a free trial Learn more
Adobe Experience CloudStart a free trial Learn more
No materials available for this session
ABOUT THE SESSION
Build meaningful and tailored experiences for your customers with an adaptive digital ecosystem that lets you connect and interact with stakeholders, creating value for all. Learn about how TCS helped LSEG to deliver unparalleled customer experiences by:
- Building a simplified, scalable digital ecosystem with personalized customer touchpoints
- Leveraging Adobe cloud solutions effectively for business outcomes
- Balancing the 3Ps (purpose, profits, personalization) and designing engagements that are purpose-led, sustainable, and inclusive across the customer journey
Track: Analytics for Customer Journeys, Content Management for Personalized Experiences, Personalization at Scale
Session Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: Campaign Manager, Creative Leader, Developer, Digital Marketer, Commerce Executive, Content Marketer, Optimization Manager, Social Marketer, Project Manager
Industry Focus: Consulting/Agency, Financial Services & Insurance
Business Type: B2C
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Presented by TCS
Building Immersive Experiences Using Substance Painter
More sessions that may interest you
Success starts with Experience League.
Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.