How to Scale Content Creation: Roadmap for Global Brands - S806

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ABOUT THE SESSION

Marketers are moving toward a strategy of hyper-personalized customer experiences, placing big bets on data, analytics, and automation to target individual customers and deliver more contextual experiences. But most still struggle to produce content at the pace necessary to support personalization at scale. Get a detailed look at an innovative, API-driven approach to harnessing Adobe technology by integrating components of Adobe Experience Cloud, Adobe Creative Cloud, and Adobe Workfront to connect, inform, and empower content teams across the production lifecycle. This session builds on dentsu’s Content Symphony enterprise content platform solution, which was named “Featured Partner Solution” for the new Adobe Marketing System of Record in 2021.

Learn how this approach enables each key role in a content team to work efficiently:

  • Marketing team managers generating and green-lighting marketing ideas
  • Agency project managers and producers running a marketing project
  • Creatives producing content

Track: Marketing Workflows and Collaboration

Session Type: Session

Technical Level: Beginner, Intermediate

Presentation Style: Case/Use Study

Audience Type: Campaign Manager, Digital Marketer, IT Executive, Marketing Executive, Commerce Executive, Content Marketer

Business Type: B2B

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