How to Scale Content Creation: Roadmap for Global Brands - S806

Closed captions in English, French, and German can be accessed in the video player.

Share this page

SPEAKERS

ABOUT THE SESSION

Marketers are moving toward a strategy of hyper-personalized customer experiences, placing big bets on data, analytics, and automation to target individual customers and deliver more contextual experiences. But most still struggle to produce content at the pace necessary to support personalization at scale. Get a detailed look at an innovative, API-driven approach to harnessing Adobe technology by integrating components of Adobe Experience Cloud, Adobe Creative Cloud, and Adobe Workfront to connect, inform, and empower content teams across the production lifecycle. This session builds on dentsu’s Content Symphony enterprise content platform solution, which was named “Featured Partner Solution” for the new Adobe Marketing System of Record in 2021.

Learn how this approach enables each key role in a content team to work efficiently:

  • Marketing team managers generating and green-lighting marketing ideas
  • Agency project managers and producers running a marketing project
  • Creatives producing content

Track: Marketing Workflows and Collaboration

Session Type: Session

Technical Level: Beginner, Intermediate

Presentation Style: Case/Use Study

Audience Type: Campaign Manager, Digital Marketer, IT Executive, Marketing Executive, Commerce Executive, Content Marketer

Business Type: B2B

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.
Play button

Presented by Dentsu

Deliver Memorable Digital Experiences

Watch video
View all

By viewing this video, I agree the Adobe family of companies may share my contact information with Dentsu for marketing purposes. For details see the privacy policy on the Dentsu sponsor page.

More sessions that may interest you

Please make sure that the "dexter.base.react.umd" and "dexter.base.consonantcardcollection" clientlibs have been added to the template's Page Policy

Success starts with Experience League.

Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.

Start learning