Lessons from the Leading Edge of Personalization at Scale - S805

Closed captions in English, French, and German can be accessed in the video player.

Share this page

Adobe will share your info with dentsu if you add this session to your schedule. You may view the session without adding to schedule.

SPEAKERS

  • Jas Singh

    Jas Singh

    VP Marketing Platforms, Adobe Experience Platform (AEP) Lead, Merkle, a dentsu company

  • Sayantika Sikdar

    Sayantika Sikdar

    Sr. Director, Merkle, a dentsu company

ABOUT THE SESSION

With customer-obsessed brands betting big on personalization at scale to unlock greater customer engagement, revenue growth, and brand loyalty, marketing and CX leaders face urgent decisions on just where, when, and how to place those bets. CX leaders from dentsu and a client share insights and solutions from the front lines of their work to mature the customer experience from channel-based campaign management to fully integrated, journey-based CXM. 

Takeaways include:

  • Key innovations in strategy and tech for personalized journey management, with a focus on retail
  • How organizations’ command of customer identity will make or break personalization, decisioning, and journey orchestration
  • Customer journey analytics and the building blocks of seamless and successful journeys
  • How to map an effective CXM maturity plan for your organization

Track: Personalization at Scale

Session Type: Session

Technical Level: Beginner, Intermediate

Presentation Style: Case/Use Study

Audience Type: Campaign Manager, Digital Marketer, IT Executive, Marketing Executive, Commerce Executive, Content Marketer

Industry Focus: Retail

Business Type: B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

Play button

Presented by Dentsu

Understanding Real People Through Data

By viewing this video, I agree the Adobe family of companies may share my contact information with Dentsu for marketing purposes. For details see the privacy policy on the Dentsu sponsor page.

More sessions that may interest you

Success starts with Experience League.

Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.