Lessons from the Leading Edge of Personalization at Scale - S805
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VP Marketing Platforms, Adobe Experience Platform (AEP) Lead, Merkle, a dentsu company
Sr. Director, Merkle, a dentsu company
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ABOUT THE SESSION
With customer-obsessed brands betting big on personalization at scale to unlock greater customer engagement, revenue growth, and brand loyalty, marketing and CX leaders face urgent decisions on just where, when, and how to place those bets. CX leaders from dentsu and a client share insights and solutions from the front lines of their work to mature the customer experience from channel-based campaign management to fully integrated, journey-based CXM.
- Key innovations in strategy and tech for personalized journey management, with a focus on retail
- How organizations’ command of customer identity will make or break personalization, decisioning, and journey orchestration
- Customer journey analytics and the building blocks of seamless and successful journeys
- How to map an effective CXM maturity plan for your organization
Track: Personalization at Scale
Session Type: Session
Technical Level: Beginner, Intermediate
Presentation Style: Case/Use Study
Audience Type: Campaign Manager, Digital Marketer, IT Executive, Marketing Executive, Commerce Executive, Content Marketer
Industry Focus: Retail
Business Type: B2C
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Presented by Dentsu
Understanding Real People Through Data
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