According to B2B Marketing, 93% of B2B marketers believe that marketing operations is critical in delivering digital transformations, yet the larger the organization, the less likely that MOps feel understood in their role. So how can you get senior leadership onboard to realize the full value of marketing operations? Two words: storytelling and technology. Storytelling is as important as ever because it’s what drives the use of technology. When these elements are merged together, a clear link is drawn between marketing operations and concrete results. Hear from two MOps maestros and walk away with the mindset and tactics for driving tech adoption.
Common misunderstandings that leadership has about the strategic nature of marketing operations
Key insights that will change their mind
Tips to communicate these insights effectively
Track: Marketing Workflows and Collaboration, B2B Marketing
Session Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study, Tips & Tricks, Thought Leadership
Audience Type: Campaign Manager, Database Marketing Manager, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Operations/COO
Industry Focus: Commerce, Education, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Manufacturing, Telecommunications, Distribution/Wholesale
Business Type: B2B
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