B2B Data Solved: Connected Experiences with Real-Time CDP - S403

Closed captions in English, French, German, and Japanese can be accessed in the video player.

Share this page

SPEAKERS

ABOUT THE SESSION

Discover the all-new and exciting Adobe Real-Time CDP, B2B Edition (Business-to-Business) and B2P Edition (Business-to-Person) of Adobe’s Real-Time Customer Data Platform. Understand the importance of unifying all your customer and prospect data into person and account profiles so that you can precisely target campaigns tailored to their needs..
Learn how Adobe’s Real-Time Customer Data Platform for B2B enables you to:  

  • Unify B2B data from multiple sources into a 360-degree view of each customer and account 
  • Build audiences based on unified customer and account profiles 
  • Activate audiences across Marketo Engage and other audience channels

Track: B2B Marketing, Customer Data Management

Session Type: Session

Technical Level: General Audience

Audience Type: Advertiser, Business Analyst, Campaign Manager, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Segmentation Specialist, Audience Strategist, Commerce Executive, Data Scientist, Optimization Manager, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Product Manager, Operations/COO

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale

Business Type: B2B, B2C, SMB

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

Play button

Presented by ObservePoint

Are User Consent Preferences Being Honored? 3 Checkpoints

Sign up/Sign in to access

More sessions that may interest you

Please make sure that the "dexter.base.react.umd" and "dexter.base.consonantcardcollection" clientlibs have been added to the template's Page Policy

Success starts with Experience League.

Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.