B2B Data Solved: Connected Experiences with Real-Time CDP - S403

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Discover the all-new and exciting Adobe Real-Time CDP, B2B Edition (Business-to-Business) and B2P Edition (Business-to-Person) of Adobe’s Real-Time Customer Data Platform. Understand the importance of unifying all your customer and prospect data into person and account profiles so that you can precisely target campaigns tailored to their needs..
Learn how Adobe’s Real-Time Customer Data Platform for B2B enables you to:  

  • Unify B2B data from multiple sources into a 360-degree view of each customer and account 
  • Build audiences based on unified customer and account profiles 
  • Activate audiences across Marketo Engage and other audience channels

Track: B2B Marketing, Customer Data Management

Session Type: Session

Technical Level: General Audience

Audience Type: Advertiser, Business Analyst, Campaign Manager, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Segmentation Specialist, Audience Strategist, Commerce Executive, Data Scientist, Optimization Manager, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Product Manager, Operations/COO

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale

Business Type: B2B, B2C, SMB

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