Creating a Roadmap for CDP Selection and Success - S402

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SPEAKERS

ABOUT THE SESSION

Learn how to select and be successful with a customer data platform. Find out why CDPs are essential to power great customer experiences, how to choose the right partner to future-proof data management, and what you can do now to prepare for organizational and personal success.

In this session, we discuss:

  • The importance of building a first-party data strategy
  • Key CDP use cases, and the top criteria and capabilities to look for when choosing a CDP
  • Best practices for successful implementation and cross-functional adoption of a CDP

Track: Customer Data Management

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Advertiser, Business Analyst, Campaign Manager, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Publisher, Segmentation Specialist, Audience Strategist, Channel Marketer, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager, Web Marketer, Web Analyst, Product Manager, Operations/COO

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale

Business Type: B2B, B2C, SMB

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Presented by Valtech

The Second Generation: Becoming a Data-Driven Organization

By viewing this video, I agree the Adobe family of companies may share my contact information with Valtech for marketing purposes. For details see the privacy policy on the Valtech sponsor page.

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