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Group Product Marketing Manager, Adobe
VP Martech, Merchandising, & Product Performance, Marriott International
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Offering the most powerful portfolio in the industry, Marriot’s 30 brands and 7,000+ properties across 131 countries and territories give people more ways to connect, experience, and expand their world. Susan Bloomberg, vice president of Personalization and Product Performance, is a central figure in Marriott’s journey to elevate luxury. For Susan, personalization means putting the customer at the center of everything to create an experience that meets guests’ individual needs. To achieve this, Marriott is building a data-driven, agile product mindset across the business to ensure that it’s listening to customer feedback. Susan spends her workdays evangelizing this mindset and leading teams that exemplify those principles, including co-branded credit cards, merchandising, experimentation, and tagging and analytics.
In this session, learn how to:
Track: Omnichannel Marketing and Optimization, Personalization at Scale
Session Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: Campaign Manager, Digital Analyst, Digital Marketer, Segmentation Specialist, Optimization Manager, Web Marketer, Web Analyst, Product Manager
Industry Focus: Travel & Hospitality
Business Type: B2C
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