Track and Optimize Work Across the Marketing Lifecycle - S206

Closed captions in English, French, and German can be accessed in the video player.

Share this page

SPEAKERS

  • Steve Wirig

    Steve Wirig

    Director of Product Management, Adobe Systems

ABOUT THE SESSION

Organizations lack a consistent model for tracking work across the marketing lifecycle. This makes it virtually impossible for leadership to connect various teams using disparate products and gain visibility into the status and ROI of marketing activities. Steve Wirig shows the future of connecting Adobe Workfront to Adobe Experience Cloud to provide a consistent framework for creating and managing work across the Adobe ecosystem, enabling marketing leaders to combine work and performance data to generate insights into spend and ROI.
Key takeaways:

  • Flexibly organize and structure work
  • Connect work to experience cloud activities
  • Answer key business performance questions

Track: Marketing Workflows and Collaboration

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: IT Architect, Marketing Executive, Operations/COO, Project Manager

Business Type: B2B, B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.
Play button

Presented by Cognizant

The Key to CX in 2022: Expert Talk with Piotr Zabiello

Watch video
View all

By viewing this video, I agree the Adobe family of companies may share my contact information with Cognizant for marketing purposes. For details see the privacy policy on the Cognizant sponsor page.

More sessions that may interest you

Success starts with Experience League.

Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.

Start learning