Track and Optimize Work Across the Marketing Lifecycle - S206
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SPEAKERS
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Director of Product Management, Adobe Systems
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ABOUT THE SESSION
Organizations lack a consistent model for tracking work across the marketing lifecycle. This makes it virtually impossible for leadership to connect various teams using disparate products and gain visibility into the status and ROI of marketing activities. Steve Wirig shows the future of connecting Adobe Workfront to Adobe Experience Cloud to provide a consistent framework for creating and managing work across the Adobe ecosystem, enabling marketing leaders to combine work and performance data to generate insights into spend and ROI.
Key takeaways:
- Flexibly organize and structure work
- Connect work to experience cloud activities
- Answer key business performance questions
Track: Marketing Workflows and Collaboration
Session Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: IT Architect, Marketing Executive, Operations/COO, Project Manager
Business Type: B2B, B2C
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Presented by Cognizant
The Key to CX in 2022: Expert Talk with Piotr Zabiello
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