Transforming Hotel Purchasing with an Online Marketplace - S605

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Business buyers are pivoting to online channels in droves, and franchises are not immune. Savvy organizations are responding to the challenge with a model borrowed from digital natives: online marketplace. These marketplaces are bringing more convenient, well-priced, easy-to-use purchasing with the B2C-like digital experience that buyers crave. Hear how AccorHotels is leveraging their marketplace to improve their selection, ability to respond to market needs, and visibility into real-time buying trends at a global level.

In this session:

  • Explore how B2B organizations with different business models can benefit from operating a marketplace
  • Learn how AccorHotels is leveraging their marketplace to create a one-stop shop for their hotels around the world
  • Dive deep into how AccorHotels is empowering partners to discover the products they need from the brands they know at the price point they expect

Track: Digital Commerce

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Business Analyst, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Commerce Marketer/Merchandiser, Web Analyst, Operations/COO, Web Designer

Industry Focus: Commerce, Travel & Hospitality

Business Type: B2B

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