Overcoming B2B Digital Commerce Transformation Roadblocks - S606

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Global packaging technology company, Sealed Air, embarked on an ambitious digital transformation a little over a year ago. As the team built and launched their enterprise commerce platform in record time, they had to overcome critical roadblocks with translating offline business processes online, maintaining leadership support, and preparing the rest of their organization to adopt the new digital channel. 

Learn how Sealed Air:

  • Digitized complex freight rules, non-traditional ordering processes, and customer support
  • Managed executive expectations and pressure to “go faster” without blowing up their backlog and release schedule
  • Used OKRs and a matrixed organizational structure to create shared accountability for success across their organization

Track: Digital Commerce

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Business Analyst, Developer, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Operations/COO

Industry Focus: Commerce, Manufacturing

Business Type: B2B

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