Overcoming B2B Digital Commerce Transformation Roadblocks - S606
Closed captions in English, French, and German can be accessed in the video player.
Product Marketing Manager, Adobe
VP of Digital Growth & Experience, Sealed Air
No materials available for this session
ABOUT THE SESSION
Global packaging technology company, Sealed Air, embarked on an ambitious digital transformation a little over a year ago. As the team built and launched their enterprise commerce platform in record time, they had to overcome critical roadblocks with translating offline business processes online, maintaining leadership support, and preparing the rest of their organization to adopt the new digital channel.
Learn how Sealed Air:
- Digitized complex freight rules, non-traditional ordering processes, and customer support
- Managed executive expectations and pressure to “go faster” without blowing up their backlog and release schedule
- Used OKRs and a matrixed organizational structure to create shared accountability for success across their organization
Track: Digital Commerce
Session Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: Business Analyst, Developer, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Operations/COO
Industry Focus: Commerce, Manufacturing
Business Type: B2B
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
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