Overcoming B2B Digital Commerce Transformation Roadblocks - S606
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Product Marketing Manager, Adobe
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VP of Digital Growth & Experience, Sealed Air
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ABOUT THE SESSION
Global packaging technology company, Sealed Air, embarked on an ambitious digital transformation a little over a year ago. As the team built and launched their enterprise commerce platform in record time, they had to overcome critical roadblocks with translating offline business processes online, maintaining leadership support, and preparing the rest of their organization to adopt the new digital channel.
Learn how Sealed Air:
- Digitized complex freight rules, non-traditional ordering processes, and customer support
- Managed executive expectations and pressure to “go faster” without blowing up their backlog and release schedule
- Used OKRs and a matrixed organizational structure to create shared accountability for success across their organization
Track: Digital Commerce
Session Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: Business Analyst, Developer, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Operations/COO
Industry Focus: Commerce, Manufacturing
Business Type: B2B
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