Overcoming B2B Digital Commerce Transformation Roadblocks - S606

Ed Kennedy leads B2B Commerce product marketing at Adobe. Ed has spent over 12 years in ecommerce consulting and software for some of the world’s largest consumer brands, industrial manufacturers, and wholesale distributors including ACCO Brands, Dot Foods, Xylem.

Jenn Grabenstetter is the Vice President of Digital Growth & Experience Sealed Air, a global packaging technology company devoted to science of protecting food, consumer products, and industrial goods throughout the global supply chain journey. The rapid rise of e-commerce shopping and the global COVID-19 pandemic has rewritten the rules of consumer retail and created a new formula for evaluating the environmental impact of what we buy. Jenn is driven by the challenge of defining and sharing the powerful role that intelligent, sustainable packaging can play in shaping these new realities, and building digital experiences that can connect customers to the right packaging solutions to help grow their business and connect consumers more deeply with the brands they trust. Before joining Sealed Air in 2015, Jenn was the Head of Global Communications for CEB (now Gartner). She is also a nationally published journalist whose work has appeared in publications including Variety, Time Out, and mentalfloss. Jenn lives in Charlotte, NC, where she is an active performer on the local theatre scene and serves on the board of directors for Girls Rock Charlotte and Theatre Charlotte.