Overcoming B2B Digital Commerce Transformation Roadblocks - S606
Closed captions in English, French, and German can be accessed in the video player.
SPEAKERS
-
Product Marketing Manager, Adobe
-
VP of Digital Growth & Experience, Sealed Air
Featured Products
Session materials
No materials available for this session
Session Materials
ABOUT THE SESSION
Global packaging technology company, Sealed Air, embarked on an ambitious digital transformation a little over a year ago. As the team built and launched their enterprise commerce platform in record time, they had to overcome critical roadblocks with translating offline business processes online, maintaining leadership support, and preparing the rest of their organization to adopt the new digital channel.
Learn how Sealed Air:
- Digitized complex freight rules, non-traditional ordering processes, and customer support
- Managed executive expectations and pressure to “go faster” without blowing up their backlog and release schedule
- Used OKRs and a matrixed organizational structure to create shared accountability for success across their organization
Track: Digital Commerce
Session Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: Business Analyst, Developer, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Operations/COO
Industry Focus: Commerce, Manufacturing
Business Type: B2B
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.
Presented by Trustpilot
LoveBook Reveals How Reviews Build Connection with Customers
By viewing this video, I agree the Adobe family of companies may share my contact information with Trustpilot for marketing purposes. For details see the privacy policy on the Trustpilot sponsor page.
More sessions that may interest you
Please make sure that the "dexter.base.react.umd" and "dexter.base.consonantcardcollection" clientlibs have been added to the template's Page Policy
Success starts with Experience League.
Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.