Personalization Is the Engine, but Data Is the Fuel! - S803
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Sr. Director Marketing Technology Consulting, Netcentric, A Cognizant Digital Business
Practice Head MDM, CDP, Data Management, Cognizant
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ABOUT THE SESSION
Starting an Adobe Experience Platform project with the intention to do world-class personalization with all bells and whistles is exactly the right thing to do now. However, you need to do your data homework first! Let Fritz Oleinek and Harneet Kapil, seasoned experts from Netcentric and Cognizant and Netcentric, show you how to massage your data so that it’s ready for prime time.
In this session:
- Learn about the different approaches to personalization
- See the benefits of a data-led and experience-led approach
- Get a first understanding of which approach works best for your situation
Track: Analytics for Customer Journeys, Customer Data Management, Omnichannel Marketing and Optimization, Personalization at Scale
Session Type: Session
Technical Level: General Audience
Presentation Style: Thought Leadership
Audience Type: Database Marketing Manager, Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Segmentation Specialist, Data Scientist, Optimization Manager, Operations/COO
Industry Focus: Automotive, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale
Business Type: B2C
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Presented by Cognizant
From Over 50,000 Static Pages to Personalized Experiences
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