Scroll Down

Project KPI Pop - MB9-2

Closed captions in English, French, German, and Japanese can be accessed in the video player.

Share this page

SPEAKERS

  • Fan Du

    Fan Du

    Sr. Research Scientist 1, Adobe

ABOUT THE SESSION

Key Performance Indicators, or KPIs, are important measures for understanding how a marketing campaign is performing and if the activations they are sending to customers will help them to hit revenue goals. This project uses Adobe Sensei to analyze millions of data points from Adobe Experience Platform so marketers can quickly identify what parts of a campaign are not resonating with customers. It also recommends what actions marketers can take, via a scenario planning feature, to course-correct any issues that are discovered so they can keep KPIs on track.

Session Type: Sneaks

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

More sessions that may interest you

Please make sure that the "dexter.base.react.umd" and "dexter.base.consonantcardcollection" clientlibs have been added to the template's Page Policy

Success starts with Experience League.

Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.