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Project KPI Pop - MB9-2

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  • Fan Du

    Fan Du

    Sr. Research Scientist 1, Adobe


Key Performance Indicators, or KPIs, are important measures for understanding how a marketing campaign is performing and if the activations they are sending to customers will help them to hit revenue goals. This project uses Adobe Sensei to analyze millions of data points from Adobe Experience Platform so marketers can quickly identify what parts of a campaign are not resonating with customers. It also recommends what actions marketers can take, via a scenario planning feature, to course-correct any issues that are discovered so they can keep KPIs on track.

Session Type: Sneaks

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