Recharging Omnichannel Data for Electrifying Experiences - S409

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Omnichannel data is a critical ingredient for powering actionable customer profiles used by marketers to create audiences, orchestrate activation, and measure the resulting customer journeys. However, organizations face challenges in managing the quality, scale, and variety of this data and require streamlined solutions to mitigate the impact of low-quality data, reduce time to value, and multiply ROI by leveraging the same data for multitude of use cases.

In this session, we explore:

  • Adobe Experience Platform data preparation capabilities that you can leverage
  • Increasing ROI from Adobe Real-Time CDP, Adobe Journey Optimizer, and Customer Journey Analytics

Track: Customer Data Management

Session Type: Session

Technical Level: Intermediate

Presentation Style: Tips & Tricks

Audience Type: Advertiser, Business Analyst, Database Marketing Manager, Developer, Digital Analyst, IT Executive, Marketing Executive, Segmentation Specialist, Audience Strategist, Data Scientist, Optimization Manager, Web Marketer, Product Manager

Industry Focus: Advertising/Publishing, Automotive, Financial Services & Insurance, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality

Business Type: B2B, B2C

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Presented by MERGE

5 Steps to Accelerate Value from Marketo

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