Omnichannel data is a critical ingredient for powering actionable customer profiles used by marketers to create audiences, orchestrate activation, and measure the resulting customer journeys. However, organizations face challenges in managing the quality, scale, and variety of this data and require streamlined solutions to mitigate the impact of low-quality data, reduce time to value, and multiply ROI by leveraging the same data for multitude of use cases.
In this session, we explore:
Adobe Experience Platform data preparation capabilities that you can leverage
Increasing ROI from Adobe Real-Time CDP, Adobe Journey Optimizer, and Customer Journey Analytics
Track: Customer Data Management
Session Type: Session
Technical Level: Intermediate
Presentation Style: Tips & Tricks
Audience Type: Advertiser, Business Analyst, Database Marketing Manager, Developer, Digital Analyst, IT Executive, Marketing Executive, Segmentation Specialist, Audience Strategist, Data Scientist, Optimization Manager, Web Marketer, Product Manager
Industry Focus: Advertising/Publishing, Automotive, Financial Services & Insurance, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality
Business Type: B2B, B2C
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