Scale Personalized Experiences with a Solid Data Foundation - S815
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SPEAKERS
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VP Data Strategy & Activation, Bounteous
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VP Digital Strategy, Bounteous
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ABOUT THE SESSION
“Data Management,” “Personalization,” “Advanced Targeting.” You’ve heard the buzzwords, but how do you actually execute against these concepts to enhance your digital marketing initiatives? Personalization at scale is driven by a combination of audience data, marketing operations, unique offers, and targeting capabilities. Join Bounteous as we discuss consolidating data into digestible insights that drive personalized experiences during every customer interaction.
Learn how to help customers achieve success by:
- Personalizing your customer journey
- Using data to create meaningful, memorable experiences
- Attracting the right customers and keep them coming back
- Implementing the Real-time Customer Data Platform and Adobe Journey Optimizer to help achieve advanced personalization
Track: Analytics for Customer Journeys, Content Management for Personalized Experiences, Customer Data Management, Omnichannel Marketing and Optimization, Personalization at Scale
Session Type: Session
Technical Level: General Audience
Presentation Style: Thought Leadership
Audience Type: Campaign Manager, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Segmentation Specialist, Optimization Manager, Web Marketer, Operations/COO
Industry Focus: Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, Manufacturing, Retail, Travel & Hospitality
Business Type: B2C
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