Taking Stock of Your Digital Shelf in Consumer Goods - S917

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  • Bruce Richards

    Bruce Richards

    Sr. Manager Industry Strategy and Marketing Retail & Consumer Goods, Adobe

  • Ali Hanyaloglu

    Ali Hanyaloglu

    Sr. Director of Product Marketing, Akeneo


Gone are the days when consumer goods manufacturers were vying for valuable and limited shelf space only in a physical retail store. With online grocery shopping surging 230% compared to pre-pandemic, and 85% of shoppers saying that they plan to maintain or increase that behavior, consumer goods manufacturers must consider the digital shelf – how and where their products are displayed online. The digital shelf is the interconnectivity of every digital touchpoint consumers use to browse, discover, and purchase products. It’s also where brands can control the appearance and story of their items online.  

Learn about:

  • The digital shelf challenges that the consumer good industry faces
  • Best practices for how you can take stock of your digital shelf readiness
  • How Adobe and Akeneo solutions can help you win the digital shelf

Track: Digital Commerce, Content Management for Personalized Experiences, Omnichannel Marketing and Optimization, Personalization at Scale, Trends and Inspiration

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Advertiser, Campaign Manager, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Publisher, Segmentation Specialist, Audience Strategist, Channel Marketer, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser, Web Designer

Industry Focus: Consumer Goods

Business Type: B2C

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