Tricking Out Marketo Engage: Leveraging Recent Innovations - S705

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Get up to date on the innovations that have been delivered for Adobe Marketo Engage in the past year. Join Andy Paul, Adobe product manager, and Chris Willis, global marketing operations manager at Trimble and Marketo Engage Champion, to get the insider scoop on Marketo Engage updates that help B2B marketers scale their marketing while scaling down manual processes, facilitate the creation of a center of excellence, and provide new ways to engage.

You’ll learn:

  • How to best leverage the latest innovations from Marketo Engage from the last year
  • Ways to use the new Executable Campaigns functionality to automate your workflows more efficiently and expand a center of excellence framework
  • New ways to engage with Sales Insight Actions

Track: B2B Marketing, Omnichannel Marketing and Optimization

Session Type: Session

Technical Level: Intermediate, Advanced

Presentation Style: Tips & Tricks

Audience Type: Campaign Manager, Digital Marketer, Marketing Executive

Industry Focus: High Tech

Business Type: B2B

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