Self-Service at Scale: Enhancing Customer Digital Experience - S804

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  • Stefan Heimann

    Stefan Heimann

    Director Marketing Technology Consulting, Netcentric, A Cognizant Digital Business

  • Cédric Verardo

    Cédric Verardo

    Associate Director Marketing Technology Consulting, Netcentric, A Cognizant Digital Business


Unleashing a platform with Adobe Experience Cloud and state-of-the-art digital products to your organization checks all the right boxes, but can you also do it in self-service mode? Stefan Heimann and Cédric Verardo from Netcentric, A Cognizant Digital Business, long-standing experts in the field, share their tricks of the trade so that you too can embrace the next level of digital experience.

In this session:

  • Learn how digital go-to market strategies of brands can be accelerated 
  • Enjoy the power of self-enablement and see how migrations can be supported efficiently by automation
  • Understand how a product mindset alongside technical innovation can achieve great customer experience and be rolled out on a large scale

Track: Omnichannel Marketing and Optimization

Session Type: Session

Technical Level: General Audience

Presentation Style: Tips & Tricks

Audience Type: Business Analyst, Campaign Manager, Creative Leader, Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Commerce Executive, Content Marketer, Optimization Manager, Commerce Marketer/Merchandiser, Operations/COO, Project Manager

Industry Focus: Automotive, Commerce, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Manufacturing, Professional Services, Retail, Telecommunications, Travel & Hospitality, Distribution/Wholesale

Business Type: B2C

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