Self-Service at Scale: Enhancing Customer Digital Experience - S804
Closed captions in English, French, and German can be accessed in the video player.
SPEAKERS
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Director Marketing Technology Consulting, Netcentric, A Cognizant Digital Business
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Associate Director Marketing Technology Consulting, Netcentric, A Cognizant Digital Business
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ABOUT THE SESSION
Unleashing a platform with Adobe Experience Cloud and state-of-the-art digital products to your organization checks all the right boxes, but can you also do it in self-service mode? Stefan Heimann and Cédric Verardo from Netcentric, A Cognizant Digital Business, long-standing experts in the field, share their tricks of the trade so that you too can embrace the next level of digital experience.
In this session:
- Learn how digital go-to market strategies of brands can be accelerated
- Enjoy the power of self-enablement and see how migrations can be supported efficiently by automation
- Understand how a product mindset alongside technical innovation can achieve great customer experience and be rolled out on a large scale
Track: Omnichannel Marketing and Optimization
Session Type: Session
Technical Level: General Audience
Presentation Style: Tips & Tricks
Audience Type: Business Analyst, Campaign Manager, Creative Leader, Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Commerce Executive, Content Marketer, Optimization Manager, Commerce Marketer/Merchandiser, Operations/COO, Project Manager
Industry Focus: Automotive, Commerce, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Manufacturing, Professional Services, Retail, Telecommunications, Travel & Hospitality, Distribution/Wholesale
Business Type: B2C
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Presented by Cognizant
From Over 50,000 Static Pages to Personalized Experiences
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