Replacement is a great opportunity to upgrade to intelligent search. John Lewis, chief knowledge officer at SearchBlox, covers the key aspects of why search is critical for DX. Explore the latest thinking and technologies for intelligent search when considering your specific use cases and replacement options. Learn more about AI and ML, NLP integration, built-in connectors, relevance tuning, personalization, analytics, and structured versus unstructured content.
We’ll discuss how:
Many users begin their search journey on the internet and expect their digital experience to continue on your website
AI and ML can automate tedious tasks, like adding titles and other metadata to documents and producing more search journeys that find answers
Intelligent analytics can produce insights into what users are looking for, their complete search journeys, and content gaps
Track: Digital Commerce, Analytics for Customer Journeys, Personalization at Scale
Session Type: Session
Technical Level: Beginner, Intermediate
Presentation Style: Thought Leadership
Audience Type: Advertiser, Campaign Manager, Creative Leader, Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Mobile Marketer, Publisher, Commerce Executive, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Web Designer
Industry Focus: Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech
Business Type: B2B
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