Activate Commerce Data to Personalize, Optimize, and Learn - S501

About two-thirds of CMOs say they are overwhelmed with data, typically coming from over 14 different sources. As the global economy hits turmoil, merchants need to maximize the value of their data to drive higher conversion rates and better margin on sales. While this might be overwhelming, merchants have little choice but to take charge of their data to drive change across their organization. See how you can use your commerce data to personalize your customer experience and campaigns while also dramatically improving visibility into your business performance.

Learn how Adobe Commerce and other Adobe Experience Cloud Solutions can help you thrive in uncertain times by:

• Getting your data house in order, starting with your commerce data
• Personalizing your campaigns and customer interactions – at scale
• Deepening your business insights to identify new opportunities for growth

Public Track: Commerce Made Personal

Type: Session

Technical Level: Intermediate, Advanced

Presentation Style: Value Realization

Audience Type: Business Analyst, Developer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Commerce Executive, Web Marketer, Commerce Marketer/Merchandiser, Operations, Product Manager, IT Practitioner, Marketing Practitioner, Marketing Analyst

Industry Focus: Automotive, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Industrial Manufacturing, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality, Distribution/Wholesale