Adobe’s Secret to Transforming Content Creation - S618

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ABOUT THE SESSION

It’s no secret that the demand for content continues to rise. In fact, our 2023 Digital Trends report found that 89% of senior executives indicate the demand for content has significantly increased. But as content demands increase, the complexities of delivering it do as well. Join Creighton McEwen, group program manager, Adobe.com, and Lindsey Cade, director of global content strategy, to hear our customer-zero story on how we implemented a content supply chain, including our lessons learned along the way. 
In this session, you will learn:

  • How to get started on your own content transformation journey
  • Adobe's lessons learned on building a content supply chain 
  • How Adobe products help us, from content planning, to production, to deployment 

Public Track: Collaborative Work Management, Content that Drives Performance, Content Supply Chain

Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Creative Leader, Digital Marketer, Marketing Executive, Publisher, Content Marketer, Social Marketer, Marketing Practitioner, Marketing Operations Manager

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