Climbing the Streaming Mountain: Better Viewer Insights - S122

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SPEAKERS

ABOUT THE SESSION

Are you struggling to connect with your audience? Are you eager to gain a greater understanding of how viewers are interacting with your content? Learn from Adobe and the experts at Paramount as they walk you through the ins and outs of using Adobe Analytics for streaming media. Uncover insights into viewership behavior to provide the best viewing experience possible for your audience. 

In this session: 

  •  A look at streaming data collection and a novel use of the Media Insertion API for easier updates 
  • Best practices for tracking the full customer journey across your site and streaming apps 
  • Tips, tricks, and pitfalls to avoid to ensure the best results from your streaming media analysis, including insight into time-shifted viewing 

Public Track: Analytics for Customer Journeys

Type: Session

Technical Level: General Audience

Presentation Style: Tips & Tricks

Audience Type: Business Analyst, Digital Analyst, Digital Marketer, Marketing Executive, Content Marketer, Web Analyst, Product Manager, Marketing Analyst

Industry Focus: Media & Entertainment

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