Are you struggling to connect with your audience? Are you eager to gain a greater understanding of how viewers are interacting with your content? Learn from Adobe and the experts at Paramount as they walk you through the ins and outs of using Adobe Analytics for streaming media. Uncover insights into viewership behavior to provide the best viewing experience possible for your audience.
In this session:
A look at streaming data collection and a novel use of the Media Insertion API for easier updates
Best practices for tracking the full customer journey across your site and streaming apps
Tips, tricks, and pitfalls to avoid to ensure the best results from your streaming media analysis, including insight into time-shifted viewing
Public Track: Analytics for Customer Journeys
Technical Level: General Audience
Presentation Style: Tips & Tricks
Audience Type: Business Analyst, Digital Analyst, Digital Marketer, Marketing Executive, Content Marketer, Web Analyst, Product Manager, Marketing Analyst
Industry Focus: Media & Entertainment
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Digital experience insights
Explore even more digital experience insights with these short videos.
Find success faster with expert-created courses, self-guided learning, quick video tutorials, documentation articles for all levels and roles, and a community of peers and experts for support along the way.