Building 10 tests is easy, 100 is a challenge, but how about 1,000? Learn what it takes from The Home Depot leadership to scale effective test creation. Hear about their journey from selective A/B testing to the creation of an enterprise experimentation product that sources companywide insights and flexes testing muscle.
In this session:
Steps and tips to create and roll out a test production line
Use case examples to illustrate step-by-step handoffs, best practices, and ownership
Blueprint templates to take back and create your own experimentation production line
Public Track: Personalized Omnichannel Engagement
Technical Level: General Audience
Presentation Style: Value Realization
Audience Type: Optimization Manager
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