Establish Your Experimentation as a Business Product - S816

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Building 10 tests is easy, 100 is a challenge, but how about 1,000? Learn what it takes from The Home Depot leadership to scale effective test creation. Hear about their journey from selective A/B testing to the creation of an enterprise experimentation product that sources companywide insights and flexes testing muscle.

In this session:

  • Steps and tips to create and roll out a test production line
  • Use case examples to illustrate step-by-step handoffs, best practices, and ownership
  • Blueprint templates to take back and create your own experimentation production line

Public Track: Personalized Omnichannel Engagement

Type: Session

Technical Level: General Audience

Presentation Style: Value Realization

Audience Type: Optimization Manager

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