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Event Forwarding: Send Your Event Data Anywhere in Real Time - S406
Principal Product Manager, Adobe
Manager, Digital Analytics Implementation and Measurement Strategy, Lenovo
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ABOUT THE SESSION
Hear how Lenovo achieved real business results leveraging Event Forwarding – a new server-side solution that enables customers to send event data to any destination in real time. Learn about the new product features and extensions that make it even easier to collect and forward conversion data to your favorite destinations, such as Google, Meta, AWS, and Azure, to power digital experiences.
In this session, learn how to:
- Use a turnkey solution to collect, enrich, and forward your event data to Facebook, Google, and others via their Conversions API (cAPI)
- Securely collect event data in real time and server side and then send it to an internal data warehouse within our infrastructure to model with ML, analyze, report, and deliver rich personalization experiences
Public Track: Customer Data Management and Activation
Technical Level: Beginner, Intermediate
Presentation Style: Case/Use Study
Audience Type: Advertiser, Business Analyst, Database Marketing Manager, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Segmentation Specialist, Audience Strategist, Data Scientist, Product Manager, IT Practitioner, Marketing Practitioner, Operations Executive, Marketing Analyst
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