From Healthcare to Health with Personalization at Scale - S923

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  • Tom Swanson

    Tom Swanson

    Head of Healthcare Strategy and Marketing, Adobe

  • Kim Myers

    Kim Myers

    Staff VP, Marketing Technology & Data Strategy, Elevance Health


Today’s healthcare consumers demand experiences that are personalized specifically for them, yet most healthcare companies struggle to turn their extensive data resources into compelling digital experiences. The healthcare industry needs to address personalization of digital experiences, convenience, access, self-service opportunities, and price transparency. Legacy healthcare companies need to transform themselves into experience businesses while their window of opportunity remains open. Learn best practices for leveraging HIPAA-ready digital tools to engage with patients and personalize their individual wellness journeys.

Learn how to:

  • Marry content and data to deliver personalized experiences at scale
  • Transform patient experiences to drive growth and engagement and build longer-lasting relationships
  • Enhance patient experiences with personalized content to drive higher engagement that contributes to improved outcomes

Public Track: Powering your Digital Business with Adobe Experience Cloud

Type: Session

Technical Level: General Audience, Beginner

Presentation Style: Case/Use Study

Audience Type: Campaign Manager, Database Marketing Manager, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Mobile Marketer, Channel Marketer, Content Marketer, Data Scientist, Optimization Manager, Web Marketer, Web Analyst, Project Manager, Web Designer, Product Manager, Marketing Practitioner, Marketing Analyst

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