High-Volume Personalization at Scale - S402

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SPEAKERS

  • Sunish Verma

    Sunish Verma

    Adobe Customer Solutions - Sr. Principal, Enterprise Architect, Adobe

  • Hass Khalife

    Hass Khalife

    Global Director, Marketing Technology, General Motors

  • Michael Broom

    Michael Broom

    Technical Consultant, Adobe

ABOUT THE SESSION

Hear how brands adopt Adobe Experience Platform and its application services through the lens of a customer journey on digital channels. We will also showcase the reporting capabilities that help enterprises make informed decisions for its customer experience management practice.  

Key takeaways: 

  • How the customer journey is powered across channels using Adobe Experience Platform and application services
  • How to drive a global program by starting with a foundation to scale and adding incremental capabilities
  • How to run end-to-end processes, from engineering to marketing, and do it all at scale

Public Track: Customer Data Management and Activation

Type: Session

Technical Level: General Audience, Intermediate

Presentation Style: Case/Use Study

Audience Type: Advertiser, Business Analyst, Campaign Manager, Developer, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Web Analyst, Project Manager, Product Manager, IT Practitioner, Marketing Practitioner, Marketing Analyst

Industry Focus: Retail

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