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High-Volume Personalization at Scale - S402
Adobe Customer Solutions - Sr. Principal, Enterprise Architect, Adobe
Global Director, Marketing Technology, General Motors
Technical Consultant, Adobe
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ABOUT THE SESSION
Hear how brands adopt Adobe Experience Platform and its application services through the lens of a customer journey on digital channels. We will also showcase the reporting capabilities that help enterprises make informed decisions for its customer experience management practice.
- How the customer journey is powered across channels using Adobe Experience Platform and application services
- How to drive a global program by starting with a foundation to scale and adding incremental capabilities
- How to run end-to-end processes, from engineering to marketing, and do it all at scale
Public Track: Customer Data Management and Activation
Technical Level: General Audience, Intermediate
Presentation Style: Case/Use Study
Audience Type: Advertiser, Business Analyst, Campaign Manager, Developer, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Web Analyst, Project Manager, Product Manager, IT Practitioner, Marketing Practitioner, Marketing Analyst
Industry Focus: Retail
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