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Innovation and Business Results with Adobe Real-Time CDP - S704
Sr. Director, Omnichannel Engagement, Novo Nordisk
VP Growth Architect, Merkle
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ABOUT THE SESSION
For nearly a century, Novo Nordisk worked to transform the lives of the individuals they serve through scientific breakthroughs and expansion of patient access to their medicines. To continue with this innovation, Novo Nordisk worked with Merkle to leverage Adobe's Real-Time CDP to replace a manual custom-built solution and generate more value and ROI for existing Adobe products. In this session, you will learn:
- The benefits and real business results seen since using RT-CDP
- How Novo Nordisk created next-level customer experiences with RT-CDP
- How to think about a CDP in your tech stack
Public Track: Customer Data Management and Activation
Technical Level: Intermediate, Advanced
Presentation Style: Case/Use Study
Audience Type: Database Marketing Manager, Digital Marketer, Data Scientist, Marketing Practitioner, Media Planner
Industry Focus: Healthcare/Lifesciences
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